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Optimization Suite

See where conversions leak.

Most teams know their landing page conversion rate. Few can answer: which campaigns send visitors who churn before they ever see the offer? User Journeys answers that, across pages, sessions, and campaigns.

Multi-page funnel mapping

Foundry tracks the path each visitor takes (entry, scroll, click, exit, return) and renders the journey as a navigable map. Drop-offs become visible.

Per-campaign segmentation

The same page can convert at 6% from one campaign and 1.5% from another. User Journeys segments behavior by source, so you know which traffic to fix vs. which to scale.

Tied directly to optimization

Every journey insight is one click from a hypothesis. Spotted a drop-off? Foundry can generate variants targeted at fixing it. Diagnosis and fix in one tool.

How it works

From session data to actionable insights.

01

Capture every session

Foundry's script logs page views, scroll depth, click events, and conversion events anonymously. No PII. No third-party cookies.

02

Render as flows

The dashboard groups sessions into common paths. You see the most-traveled routes, the highest-drop-off transitions, and the campaigns producing each pattern.

03

One-click hypothesis

Click any drop-off in the map. Foundry suggests page changes targeted at that specific friction point, generated from campaign context, brand voice, and customer language.

Session-level
No sampling. Every visit is in the data
Campaign-aware
Drop-offs broken down by traffic source
Actionable
Click any leak, generate a fix

Related capabilities

Stop guessing which page is bleeding conversion.

See every journey. Find every leak. Fix the high-impact ones first.