Everything that happens when you sign up. Day 1 through month 12, in writing.
Here's the deal. $3,000 a month. A dedicated CRO strategist auditing, rebuilding, and continuously testing your top pages, powered by Foundry, our CRO platform. We test what's working, redesign what isn't, and build new pages from scratch when a campaign needs one. Month-to-month. Step down to self-serve any time. That's the whole offer. The rest of this page is what "running CRO" actually means in practice.
What You Receive
We bill the same fixed $3,000 a month. Here's the whole engagement, from kickoff to always-on, in one table.
First test live
7 days
from kickoff
Iteration cadence
Weekly
when data calls for it
Foundry uptime
24/7
always allocating
The Documents
Three writeups you'll see on repeat. Plain English. Readable on a phone, forwardable to your CFO.
Once · Week 1
Every test
Every 30 days · PDF + Loom
Three Ways To Buy CRO
Foundry Managed · $3,000/mo
Strategist plus platform. Pages get rebuilt or created when needed, experiments run continuously, and you get a written readout every month.
CRO Agency · $5K to $15K/mo
Slide decks and quarterly reviews. Long onboarding, 12-month contracts. Most of what you pay goes to account management, not testing.
DIY · Your time
Optimizely or VWO plus a PM plus a designer plus a half-engineer. We did the math; the loop above is cheaper than one person's salary.
The Math
Most CRO agencies are 80% labor and 20% software. We're the opposite. Software scales without us; senior strategists don't. That's why $3,000 a month works and $10,000 doesn't.
The questions buyers ask once they understand the offer.
Your strategist sets the test direction based on the kickoff call, your funnel data, and patterns we've seen across thousands of experiments. You approve every variant before it goes live. If you want to push in a specific direction, you can. Your strategist is briefable.
What we tested, what won, what lost, why, the lift in percent and dollars, and what's queued for next month. Plain English prose. Forwardable to your CFO without translation. Filed every month, on the same day, in writing.
The bandit starves losing variants automatically, so most of your traffic stays on what's working even before we call it. Your strategist writes up why it lost in the report. Losing tests teach you almost as much as winners, and we don't bury negatives.
Graduate Path
Once your team has the rhythm, take Foundry the platform on its own. Same software, no strategist. We hand off the playbook on the way out, starting at $249/mo.
Month-to-month · Step down to self-serve at any time.
