How it works

From static to self-optimizing in minutes.

No coding required, no developers needed. Foundry makes A/B testing simple, powerful, and completely automated—so you can focus on strategy, not spreadsheets.

1

Point & Select

Use our Visual Selector to click any headline, paragraph, or button on your site. No code, no hassle—as easy as highlighting text in a document.

Install our lightweight script tag, open the Foundry editor, and select the elements you want to optimize. Works on any platform—WordPress, Drupal, Framer, Webflow, custom builds, you name it.

See it in action
Foundry Visual Selector interface
2

Context-Aware Generation

Generic AI writes generic copy. Foundry writes your copy. Before suggesting a single word, our Creator Engine analyzes your entire page context—reading your surrounding content, identifying your unique selling points, and even "seeing" the visual layout.

It understands why that headline exists and who it's for. The result? Strategic, on-brand challengers that fit your design and speak your language—ready for one-click approval.

Foundry AI-generated experiment variations
3

Launch & Auto-Optimize

Hit launch and our Multi-Armed Bandit engine takes over. Unlike traditional A/B testing that wastes traffic on losers, our algorithm automatically shifts traffic toward winners in real-time.

Watch as your conversion rates climb while Foundry continuously tests, learns, and optimizes. You'll get detailed analytics showing exactly which variations are driving results.

Marketing professional reviewing analytics dashboard
4

Fork & Personalize

Don't send expensive, targeted ad traffic to a generic landing page. Fork any component into a dedicated optimization track based on traffic source, geography, or device.

Paste your ad copy and targeting details, and our engine creates a new set of challengers specifically designed to match that ad's intent. Higher relevance, better Quality Scores, and drastically lower acquisition costs.

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Team collaborating on campaign personalization

Targeting capabilities

Personalize every touchpoint.

Show the right message to the right person at the right time. Foundry's targeting engine gives you precision control over who sees what.

Location-Based

Show different messages to visitors based on their geographic location. Perfect for regional offers and international campaigns.

  • Country-level targeting
  • Region & state targeting
  • City-level precision
  • Custom geo rules

Time-Based

Deliver the right message at the right time. Personalize content based on day of week, time of day, or business hours.

  • Day of week targeting
  • Time of day targeting
  • Business hours detection
  • Timezone-aware delivery

Funnel Stage

Show different content to first-time visitors versus returning leads versus active prospects. Personalize every step of the buyer journey.

  • New vs returning detection
  • Session count tracking
  • Engagement level scoring
  • Custom stage definitions

Referrer Domain

Personalize landing pages based on where visitors came from. Match ad campaigns, partner referrals, and traffic sources.

  • Traffic source detection
  • Ad-to-page personalization
  • Partner referral tracking
  • Campaign-specific messaging

UTM & Campaign

Automatically personalize content based on UTM parameters. Match your ad copy to your landing page for a seamless experience.

  • UTM parameter detection
  • Campaign-aware content
  • Dynamic headline matching
  • Ad campaign analytics

Device & Browser

Optimize experiences for desktop, mobile, and tablet separately. Fine-tune messaging based on device type and browser capabilities.

  • Mobile vs desktop detection
  • Tablet-specific optimization
  • Browser type targeting
  • Screen size adaptation

Ready to see it in action?

Book a 30-minute demo and we'll show you how Foundry can transform your conversion rates with AI-powered optimization.