Foundry tracks campaign context as a visitor moves from ad to landing page to product page to demo request, and learns from every interaction so the next visit performs better than the last.
If the visitor arrived on a cost-savings campaign, every page they touch reflects that frame, even pages you didn't explicitly configure for that campaign.
Returning visitors don't see the same opening pitch. The system knows what they engaged with last time and pivots to what they haven't seen yet.
The journey isn't a single click. Foundry tracks the path (first touch, mid-funnel, return) and adapts content to where the visitor actually is.
The campaign signal that brought the visitor in is stored as a session attribute. As they move through the site, every page reads that signal and adapts accordingly.
Foundry tracks anonymized visit history (no PII, no third-party cookies). When a visitor returns, the system knows what they've already engaged with and what's still worth showing.
Each page in the journey contributes to the prune-to-learn loop. Wins and losses across the funnel inform the next generation of variants, for every step, not just the landing page.
Make every step adapt to the visitor in front of it.
