Define audience segments using traffic source, device, geography, behavior, and custom events. Foundry decodes the signals and serves the right message. No high-value prospect lands on a generic page.
UTM parameters, device, browser, location, referrer, and on-page behavior. No third-party cookies. No data enrichment subscriptions. No identity resolution required.
Build segments in plain English. "Mobile visitors from Google Ads brand campaigns" is a one-line rule, not a multi-week CDP integration.
Scroll depth, time on page, exit intent, return visits. Use behavior to refine the experience after the visitor has shown you what they care about.
On every visit, Foundry reads UTM parameters, device class, geography, referrer, and on-page behavior. The signals build a real-time picture of who's on the page.
Visitors are matched to the segments you've defined, or to ones the AI proposes based on observed behavior. Each segment maps to a content strategy.
Headline, value prop, social proof, and CTA adapt to the matched segment. The same page does the work of fifteen, without a duplicate URL or a maintenance burden.
Define segments in plain English. Foundry handles the rest.
