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Built For

Account-aware optimization, without the ABM tax.

Most B2B personalization tools require a $50K to $150K data enrichment subscription on top of the platform. Foundry uses campaign signals and on-page behavior to deliver account-aware experiences without the data stack.

Intent without identity

Reverse IP identification works for ~42% of visitors. Campaign and behavioral signals work for 100%. Foundry leans on the signals that scale, and skips the ones that don't.

Pipeline metrics, not vanity

Foundry tracks landing page conversion to MQL, SQL, and opportunity, connecting upstream content choices to downstream pipeline. ROI proof your CFO accepts.

Ramp without engineering

B2B SaaS marketing teams don't have spare engineering capacity. Foundry installs in 3 minutes, syncs ads in 5, and runs without a developer in the loop.

Why B2B SaaS teams pick Foundry

Three things B2B marketers care about.

01

Personalize without enrichment

Campaign keyword + ad copy + page behavior tells you most of what enrichment does, for the visitor who matters: the one currently on your page, with intent.

02

Adapt by buying stage

First-touch visitor sees the awareness pitch. Returning visitor reading pricing sees the proof point. Bottom-funnel demo-clicker sees the close. Stage-aware copy without segmentation projects.

03

Plug into the GTM stack

Connects to Google Ads, GA4, Salesforce, HubSpot. Pipeline data flows back. The signals you already have feed the variant generator.

$0
Data enrichment cost. Campaign signals only
3.8%
Median B2B SaaS landing page CVR. There's room to grow
Pipeline-ready
Conversion tracked through MQL and SQL

Related capabilities

Account-aware optimization, without the ABM platform.

Built for B2B SaaS teams that need to move without engineering tickets.